Yahoo! Will launch its global branding campaign in United Kingdom and India on October 5. The campaign aims at simplifying and enhancing the Web experience for people throughout the world. The campaign will be launched on 28th September in United States and later worldwide.
Yahoo! CEO Carol Bartz said, “Today the Web and your world are inseparable.” She further added, “Hundreds of millions of people use Yahoo! to get the information they need, connect with friends and family, and be entertained. We are about creating online experiences people find meaningful, relevant, and fun.”
“Our vision is to be at the centre of people’s online lives–to be at the place where their world meets the larger world,” said Elisa Steele, Yahoo! executive vice president and chief marketing officer, speaking at the IAB MIXX Conference and Expo in New York City.
Yahoo! wishes to celebrate its connection with people and communicate its core product and its various enhancements through the campaign.