The Park Hotels, five star luxury boutique hotels in India have appointed Wieden+Kennedy, Delhi as its creative agency. The agency will be responsible for overall brand development and the launch of its two new properties: The Park, Hyderabad and Apsara Cruiser and The Park on Vembanad Lake.
Confirming the news, Vijay Dewan, managing director, Apeejay Surrendra Park Hotels, said, “As creative partners of the Park Hotel brand, W+K will be responsible for creative brand strategy. The selection of this renowned creative agency was governed by their understanding of what our brand stands for, their creative strength, proven track record in developing global brands and their iconic work.”
Mohit Jayal, managing director, W+K said, “We are delighted to be working with The Park Hotel and look forward to creating work that uses global and local pop culture, contemporary art, design and technology to set new benchmarks in customer experience. We hope to build a long-lasting alliance with The Park Hotel.”