Wieden+Kennedy, popularly called as W+K, is now the creative powerhouse for the leading online retailer, eBay India. In plans is a complete integrated campaign spanning over TV, radio, outdoor, and digital in the coming quarter. The focus of the campaign will be to make otherwise offline Indians to spend more online. W+K will be handling only the creative duties for offline campaigns while online marketing will be managed within eBay India.
The company is also in the process of finalizing a media buying and planning agency.
The core campaign will link television to digital, the objective being raising awareness about eBay in India and convince shoppers to shop smart through eBay. in. The company also seems to launch a SEM (Search Engine Marketing) campaign and an affiliate marketing campaign as part of its digital marketing in India.