ET Now, the news channel from the Times Group is now available on Tata Sky, a direct-to home provider. The channel will be available on Tata Sky’s channel no. 542. The channel had made it available on Airtel Digital TV last year as well.
The channel is among the top leading news channels in India and aims to increase its viewership by having its presence felt in the DTH sector.
Confirming the news, Vineet Jain, managing director, Bennett Coleman & Co. Ltd. (BCCL) said, “Since its launch in June last year, ET NOW has acquired significant audience acceptance. In line with our effort to increase reach and viewership, ET NOW will capitalize on the high reach of Tata Sky across the country. We are committed to transforming the demography of the business news broadcasting segment and emerging as a preferred choice for corporate India.”
Vikram Kaushik, managing director and CEO, Tata Sky, further added, “Tata Sky, since its inception, has focused on creating a strong premium brand. In a similar fashion, ET NOW has successfully achieved a niche status as becoming the voice of India Inc by delivering authoritative and accurate developments in real time. Making ET NOW available to our subscribers is one more way of enhancing experience of viewers who look for such insights.”