Tushar Shah has joined Multi Screen Media to start his second innings at MSM. He has been appointed as Senior Vice President. Earlier, he handled the group’s cricket and movies channel, as vice-president, marketing from 2002-05.

Shah would be responsible for the Bengali channel, Sony AATH, which was acquired by Multi Screen in early 2009.

In his 19 years of career, Shah has handled telecom operations at Mobile2win, has been one of the key people who set up Walt Disney in India and has also worked with Hutchison Telecom, Modi Telstra and Agrani.