Grey Public Relations, India has appointed Tara Kapur as its new VP. She will be heading Grey PR, India and will be responsible for agency’s national business, strategy and client servicing operations across branches. She was earlier working with Euro RSCG, where she spent eight years. Tara will report to Jishnu Sen, COO, Grey India.
Confirming the news, Sen added, “A strong PR offering is a critical part of any integrated communication solution. Grey delivers in integration and it has been the cornerstone of our success story. Tara is a fabulous professional with immense reputation. Her coming on board is a key part of our long term plans.”
Speaking on her appointment Kapur said, “I am excited about the new mandate at Grey India and the road ahead. The complex business and media environment of today calls for ‘strategy-based’ innovative PR campaigns that help our clients meet their business objectives or address specific challenges. I look forward to working on innovative strategies for our clients.”
Tara has 20 years of industry experience in marketing and PR. Starting her career with Good Relations, followed by Ogilvy PR (where she led the Mumbai team), she has also worked with McCann Erickson India and Euro RSCG in the past.