SRK has credited one more brand to his name. He will endorse Colgate-Palmolive, which is a key player in the oral care category in India.

The deal between the FMCG Giant and SRK was signed on Tuesday, according to a source familiar with the development. The actor is associated with more than 25 brands and is amongst the highest paid celebrities, as he commands anywhere between Rs.3 and 9 crore for a brand endorsement. ICICI Bank, Dish TV, Nokia, Hyundai, Linc Pens, Compaq, Sunfeast, Emami, TAG Heuer, and Omega are some of the brands that he adds value to.
Speaking about his association with Colgate, Manish Porwal, CEO, Percept Talent Management says, “The masses love SRK and Colgate is a brand that reaches out to the masses. SRK is considered a family man and Colgate too is a product for the entire family. Colgate considers many things before signing on an ambassador and his positives will override the negatives like him being a chain smoker.”

Even though movies and Cricket may not be working too well for the superstar, he is still hot property for endorsements.