Team India has got all the reasons to celebrate, their 100th test match victory, defeating Sri Lanka and Sachin’s decade long career in the sport, but BCCI is surely not enjoying the game. The reason being sponsorship issues for Team India. BCCI tender for the jersey logo did not receive a single bid from the advertisers. The tenders were floated from November 2- 24, 2009.
Advertisers believe IPL is more profitable for advertisers. Where BCCI has failed to receive any bids, IPL is more than booked where sponsorships are concerned. Brands like Havells India, LG Electronics have already placed their bids for IPL.
Industry sources believe that long term decisions cannot be taken at this point of time, where market conditions are unpredictable. The flexibility aspect makes IPL an obvious choice. Sahara’s sponsorship deal with Indian cricket team ends this calendar year, the renewal of the same is doubtful, inspite of BCCI’s continuous efforts.
Some also believe that BCCI’s rigidity over revaluation of team sponsorship could lead to further issues. BCCI has demanded Rs 3 crore for each Test, ODI and T20 match, and was hoping to raise Rs 550-600 crore from the deal.