Redefining Luxury with Toyota’s “New Camry” in India

Posted on 02 September 2009 by BMMBoxer

Recession seems to be fading as Toyota launches its sophisticated luxury car in Indian markets. The New Camry will be available at all Toyota dealerships from today.

So what’s in store for you? Let’s have a quick look at what the car offers.

The New Camry offers global motoring experience through its distinctive features and the ultimate combination of style, power and driving comfort.

You can opt for a Dark Green Mica Metallic Camry or a Beige Mica Metallic Camry, as these are your only choices. The eye-catching design of the New Camry, its sleek aerodynamic curves and bold flowing lines inspire a sense of superiority and strength. Some of the advanced features in the New Camry include:

Luxurious interiors with excellent leg and head room. High end Psychoacoustics CD/MP3/WMA/Aux-in music system for heightened listening experience. Superior luxury features include Plasmacluster A/C with Minus Ion Generator, intelligent rain sensing wipers, Moonroof, Audio, AC and MID control on steering wheel and 8-Way Power Driver Seat.Independent temperature controls for the driver and co-passenger, thus maximizing individual comfort levels.

The high end luxury car will be promoted extensively through an integrated marketing campaign which will cover web, print, direct marketing and mobile marketing.

Owning this car would make your bank balance lighter by approx 21 – 24 lakhs…

As someone rightly said, every luxury must be paid for.

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