IndiaMART.com, India’s no. 1 online B2B portal (Source: IAMAI) has appointed Quasar Media as its official digital agency. Quasar will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying.
Quasar already has brands like Microsoft, VISA, Maruti Suzuki, Kingfisher Airlines, Make My Trip as its clientele. The company has been selected by IndiaMART after a vigorous multi-agency pitch.
Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.”
“We recognize IndiaMART’s leadership in the digital B2B space and I am sure Quasar’s vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMART’s continued leadership in the B2B space”, says Mr. Deven Dharamdasani, Business Director, Quasar.