Posterscope India, a joint venture between UK’s Aegis Group Plc, the world’s leading OOH planning and buying company Posterscope Worldwide has recently completed its first year in India. In this short time span, Posterscope has worked on about 350 ooh media campaigns across various towns and cities. It has created the world’s first real Out-of-Home communications network with billings in excess of $2.0 billion.
Ashish Bhasin, Chairman – India & CEO South East Asia, Aegis Media added, “We are extremely proud of the phenomenal success that Posterscope India has achieved within a year and what Haresh Nayak and his team have done in this market is nothing short of a miracle. Not only have they put together a team of the best OOH professionals, they have also brought in and localized the world famous Prism suite of tools that Posterscope Worldwide is well known for. They are truly helping professionals in an otherwise disorganized market. My heartiest congratulations to them.”
Posterscope has an impressive clientele which includes brands like Future Group, UB Group, Mont Blanc, Essar, World Gold Council, Shopper’s Stop, Tanishq, Philips, Amul, Rayban, Godrej Interio, Google, Go Air, Tourism Australia, Blue Star, Lee Cooper, Ginger, Adidas, ING Vysya, Big Bazaar, Levi’s, etc. It is currently working on its 350th campaign for Titan.
“Posterscope India has already conducted campaigns in more than 500 cities and towns. Today, Posterscope India is the only agency with Prism tools and we are rolling out more of the suite as time progresses. We aim to have offices in 32 cities and have a team of 100-plus professionals before our second birthday. It has been a delightful year for us,” said Haresh Nayak, Country Head, Posterscope India.
It seems that advertisers prefer outdoor media even in times of recession.