IndusInd Bank, the private sector bank has appointed Ogilvy & Mather as its new advertising agency. The account is estimated to be worth Rs. 40 crore. O&M will take care of all the creatives across print, electronic, radio and digital. Prior to this, the account was handled by RK Swamy BBDO.

Other agencies who participated in the pitching process were JWT, Rediffusion, Saatchi & Saatchi and Mudra.

Speaking about the development, Mohit Ganju, Head, Marketing, IndusInd Bank, said, “We basically need fresh ideas for specific brand planning. We are impressed by the past work done by O&M.”

Piyush Pandey, Chairperson, O&M India, added further, “We are really excited about working with IndusInd Bank and are all geared up to reposition the brand and do some path breaking work. It will surely be a challenging task but we are all excited about the new mandate of transforming its image into a young, dynamic and responsive brand.”