IDBI Fortis Life Insurance has appointed O&M as its creative agency while the media rights have been given over to Equinox (agency from ZenithOptimedia). The account size is estimated to be worth Rs. 8 – 10 crore. Prior to this, the account was handled by Network Advertising.
The decision was taken after a multi-pitching process. The agencies that had taken part included Ogilvy India, Saatchi & Saatchi, Rediffusion Y&R, McCann Erickson and Network Advertising. O&M and Saatchi & Saatchi made it to the final round. Industry sources believed that O&M had a creative edge and also was considered since it also handles the IDBI Bank Ltd account.
IDBI Fortis Life Insurance Co Ltd is a joint venture between three leading financial conglomerates – India’s premier development and commercial bank, IDBI, India’s leading private sector bank, Federal Bank and Europe’s premier Bancassurer, Fortis.