Mustang, the jeans wear and lifestyle Company has decided to enter the Indian markets. The move marks the company’s expansion plans in various countries and in line with its vertical-integration strategy. The Company has tied up with Shopper’s Stop for the venture. It has signed a cooperation agreement with Shopper’s Stop.
The company has collaborated with Shoppers Stop to operate through shop-in-shops, which are set to open in the metros in the coming months. The first shop-in-shop has already kick started at Hyderabad. The stores will inherit the concept of Mustang, popularized by a mix of wood-look elements and vintage-appearance furniture and rusty iron tables.
Mustang’s expansion plans focuses on the markets of India, China and Russia. The company wishes to expand in these markets with their concept of mono-brand stores.