After a multi-agency pitch called by Reckitt Benckiser a few months back, the company has decided to appoint MPG India as its media agency for Indian and South Asian markets. Earlier also, the account was handled by MPG. MPG India is the media arm of Havas Media.
Internationally, Havas Media and Publicis Group are the agencies handling the 17 brands owned by Reckitt Benckiser. The FMCG Company spends approx 12% of its revenue every year on media buying.
Confirming the news, Rakesh Kapoor, executive vice-president, category development, Reckitt Benckiser, said “Two global media partners will bring new consumer insights, better capabilities in technology and systems and superior skills in ensuring for better consumer engagement, strategies and executions.”