After print, television and online revolution, its time to make way for the mobile advertising. Ybrant Digital, a digital marketing agency has announced to shortly introduce Location-based advertising through mobile phones. The company has tied up with LiveVana Innovations and Lepton Software, for the purpose. The medium will reach mass channels through SMS, IVR (interactive voice response) and USSD (unstructured supplementary service data).
Mobile based advertising will enable mobile operators and advertisers to send location specific ads to the consumers. For Instance, discount coupons and area –specific ads could be customized and sent through the platform. Industry experts say it is still a nascent market, but with the upcoming advent of 3G, most value-added services might take the front seat in terms of delivery and popularity.
Confirming the news, Suresh Reddy, chief operating officer and chairman, Ybrant Digital says in an official statement, “This partnership is the right opportunity to power Ybrant’s soon-to-come local-search initiative for India.”
He further added that this platform would also allow big and small brands to target the consumers in all segments, using the mobile medium and the location of mobile subscribers.