TVS Srichakra Tyres has appointed Mediacom to handle the media duties for the brand. The agency has won the account after a rigorous pitching process. This is the first time TVS has hired an agency to communicate the brands message across its target group.

TVS Srichakra, initiated in 1982 is a part of the TVS Group, manufactures tyres and tubes for mopeds, motorcycles, scooters and three wheelers under its brand, TVS Tyres.

The media spend and the mediums will that the brand will focus on will be discussed later.