Media and Advertising @ University of Leicester

Posted on 14 March 2011 by BMMBoxer

Course Branch: Media and Communication

Course Name: Media and Advertising (MA)

Location City, Country
: Leicester, UK

College: Centre for Mass Communication and Research (CMCR)

University of Leicester

University Description: Leicester is a leading university, ranked 12th by the Guardian University Guide and 15th and top in the region by the Times Good University Guide. The programmes are firmly rooted in a strong research culture. There are opportunities to participate in specialist courses and multi-disciplinary research.

Course Description: It aims to enhance students knowledge and understanding about advertising as an activity and as an industry. It will teach students about the history of advertising and the structure of the advertising sector in the UK and in other parts of the world. it will teach analytical techniques for the assessment of advertising techniques and practices and for measuring their effectiveness in shaping consumer’s brand awareness and purchase choices and behaviours.

Duration In Years (In Months): 1 year (12 mths) Full Time

Eligibility Criteria: At least a good second class honours degree in any discipline, though a Social Science degree would be particularly relevant, from an institution recognised by the University. Applicants who do not have a first degree, but who can demonstrate other relevant qualifications and/or experience may also be considered.

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