Femina, one of the leading women magazines has joined the bandwagon by going digital. The magazine has launched an online portal to explore the digital media as well as interact with its target group i.e. young internet savvy audience. Femina.in, the online portal has been designed by Mudra.
The online portal has a lot of interesting sections like Relationships, Beauty and Your Space apart from the usual fashion and health sections. Each section offers articles from the magazine’s latest issue. The site also features ‘ask the expert’, voting polls as well as fashion tips.
Venkatagiri Rao, creative director, Mudra says, “Femina is talking to the young women through its online portal. It is being positioned as women’s friend 24/7. The campaign’s objective was to show that Femina understands the issues that women go through. We have shown very real situations in the campaign. It captures women’s thoughts and emotions. The ads reflect the content on the portal.”