LG Electronics has roped in Bollywood hottie Akshay Kumar to endorse its LG Flat Panel Display (FPD) segment.
Moon B Shin, MD, LG Electronics India confirmed the news and said, “We are aiming to be no. 1 in flat panel TV market with a targeted market share of 33% in 2010. To achieve this we are coming up with whole new series of full LED LCD TV’s. Our full LED range, known as Infinia, is loaded with superior features showcasing next generation technology like 3D display, broadband TV, wireless solutions and Full LED’s. We have chosen Akshay as our brand ambassador for LG FPDs because he personifies the LG brand. He is a big style icon, gizmo and action freak”.
A 360 degree marketing campaign with Akshay will be rolled out soon. A multi-media campaign which will include print, television, radio, outdoor, cinema and the internet media, has also been planned.
The advanced version of LED (Liquid Emitting Diodes) will be launched in 2010. The company aims to sell atleast 3 lakh units by the end of this year.