This festive season, celebrate Diwali with new range of packs from Frito-Lay India (the snacks and food arm of PepsiCo India). This is not we are saying but the new Kurkure campaign ‘Muh Kukure Karo’ says. The campaign has been conceptualized by JWT. As a part of the campaign two ad commercials with brand ambassador Juhi Chawla will be seen on TV.

Deepika Warrier, Marketing Director for Frito-Lay Division, PepsiCo India said “In keeping with this spirit of celebrations, we have introduced attractive gift packs of Kurkure. The entire initiative shall present a unique Kurkure perspective to the entire festive occasion and is our endeavor to create funfilled Diwali for Indian families.”

Sonia Bhatnagar, SVP, JWT, also added “We have created a complete 360 degree campaign to involve and engage the target group by promoting the concept of ‘Muh Kurkure Karo’.

“This integrated communication strategy will be rolled out to augment customer’s experience of celebration this Diwali. It will be a multimedia campaign involving television, print, radio, online and outdoor activation.”

So is Diwali, kuch namkeen hojaye…