Global probiotic leader, Yakult Danone India (P) Ltd recently announced Bollywood actress and superstar Kajol Devgan as its brand ambassador for promoting its probiotic health drink Yakult in the Indian market.
Yakult encourages healthy living by promoting probiotic products across the globe. 28 million people in 32 countries drink Yakult everyday and the company invests heavily in ongoing research in the area of probiotics and gut health. Launched in New Delhi, NCR, Jaipur & Punjab, Yakult is planning an aggressive foray in other Indian metros soon.
Speaking about the product Kajol said, “Yakult is a brand that celebrates health. I have seen it in grocery stores across the globe and I am happy to see Yakult is now available in India. This product is known to improve digestion and build immunity. Today’s lifestyle demands a lot out of people; hence Yakult can go a long way in providing the needed protection. Being a mother and a wife, for me my family comes first making me conscious of their healthcare needs. I would recommend that all of us include Yakult in our daily diet.”
The brand association has been done keeping in mind the Indian house wives, who are the decision makers in their respective families.