According to the Nielsen Online AdRelevance June-August 2009 report from The Nielsen Company, Indian matrimonial websites rank number 1 in terms of online advertising. Followed by matrimonial sites are travel booking and education sector who are actively involved in online advertising.
The study further revealed that from a total of 3778 online display ad campaigns released in India between June-August 2009, 497 were by personal or matrimonial websites, amounting to 13 per cent of the total number of online campaigns.Consim and People Interactive are among the top two advertisers, in terms of campaigns.Consim accounts for eight per cent of the total number of campaigns during June-August 2009 and People Interactive accounts for four per cent, both mostly advertising for their matrimonial/personals business. Info Edge remains the third largest player accounting for approx 3 percent primarily advertising for its employment business.
The travel sector is dominated by MakeMytrip which contributes approx 23 per cent to the total online advertising in the sector. Education, the third most advertised sector in the online space, is led by Amity University (14 per cent).
Karthik Nagarajan, The Nielsen Company associate director – online division concluded, “Display advertising is expected to substantially expand in India, as internet penetration accelerates and given the substantially lower costs involved in advertising online. It is an industry that has seen rapid growth in the past couple of years and has the potential to give traditional forms of advertising a run for their money. Keeping tabs on ad spending and campaigns in this space, it is definitely going to help marketers plan their strategies accordingly.”