Hero Honda Motors Ltd, the world’s largest two wheeler manufacturer is the latest brand to join the list of sponsors for XIX Commonwealth Games 2010 Delhi. Hero Honda will feature as the Presenting Partner for the National Sector of the Queen’s Baton Relay. The event will give the company an edge over its competitors as the reach would extend with local communities and fans over 100 days from June 25, 2010.
Mr. Pawan Munjal, MD & CEO, Hero Honda said, “We are delighted to be associated with such a prestigious global event in our country’s sporting history. Sports have always been an integral part of Hero Honda’s cultural fabric. The company is committed to promoting sports within the country with the objective of seeing India emerge as a global superpower in sports.”
Organizing Committee Chairman Mr. Suresh Kalmadi, M.P., said on the occasion, “We are delighted to have Hero Honda as a Partner for the Commonwealth Games 2010 and as the Presenting Partner for the Queen’s Baton Relay – National Sector. The Queen’s Baton will enter India from the Wagha Border after completing a journey of 170,000 kms across all Commonwealth countries. The Baton would spread the message of ‘Peace through Sports’ as it enters India from Pakistan. Hero Hondo would play a prominent role in greeting the Baton in India and also when the Baton traverses the entire length and breadth of the country”.
He further added, “India is recognized as a fast emerging economic power with Indian companies stamping their presence on the international market. Commonwealth Games 2010 Delhi is a major extravaganza for India and I believe more Indian companies will come forward to participate in this spectacle.”
Through the deal, Hero- Honda aims to strengthen the brand through one of the most awaited events of the decade i.e. The Commonwealth Games 2010. In the coming weeks, all sponsorships will be confirmed for the event.