Harley-Davidson bikes will soon be ready to kick start its business in the Indian market. In sync with its launch in June 2010, Harley-Davidson Motor Company India Pvt Ltd has announced The Republic as its consultant on international brand and communication strategy. The PR and the media consultation will be taken care by Edelman, whereas the events and experiential activities will be handled by Seventy EMG.
All the agencies are experts in their respective fields. As of now, Harley-Davidson will concentrate on communication through virals, social media, website and other such forms to strengthen their bond with the Indian consumers.
An official communiqué from Harley-Davidson Motor Company India, stated, “These three agencies are already working together, having worked with us to manage the initial launch activity, including the creation of the Harley-Davidson India website and the recent Founders’ Ride in New Delhi on August 30, 2009. We have no plans to make further appointments at this time.”