India’s leading business house, Future Group has decided to offer a treat to the retail consumers. The company is set to launch 10 -15 private labels in its various categories. The Future Group aims to develop its well performing brands from private labels and make them a cash cow in their own category.
Future Group owned Big Bazaar will launch a breakfast cereal range under its private brand, Tasty Treat. The product will be available in variants such as corn flake, plain cornflakes, chocolate and honey flavour.
“Our endeavor is to develop the brands as any other FMCG product. Since they don’t carry the crutches of Food Bazaar, it will help in developing the market for these products,” Mr. Devendra Chawla, Head, Private Brands, Future Group told the media.
He also added, “We will be shortly launching noodles, jams and toothpaste from our private label portfolio. The breakfast cereal is a category that is on an uptick and usually sells through an organized retail environment. We will be retailing the products through our various formats,” he said.
According to analysts, private labels account for nearly 30 per cent in FMCG category and 25 per cent in the personal category for Future Group. As the margins are 20% excess in private label markets for retailers, more and more companies will be attracted to this opportunity.