Connecting with fans, Dhoni and teammates launch personalized websites

Posted on 29 December 2009 by BMMBoxer

Dhoni is one captain whose leading his team in all the right directions. Recently, the Indian cricket team captain along with Harbhajan Singh, Virender Sehwag and Ishant Sharma, launched personalized websites. The websites of all these four cricketers went online from Monday, December 28, 2009.

TechShot Digital will exclusively promote the four cricketers in mobile, digital, new media and technology spheres. The websites will also be handled by the company. The websites of the cricketers are as follows;

Dhoni (www.dhoniworld.com )
Bhajji (www.bhajjiworld.com )
Sehwag (www.sehwagworld.com )
Ishant (www.ishantworld.com)

Confirming the news, Jay Motwani, Managing Director, TechShot Digital Pvt Ltd, said, “Apart from being informative, these websites will redefine the player-fan relationship in India by providing an opportunity for the fans to connect and interact with their favorite cricketers. Our main aim is to create digital management identity platform to extend support to celebrities and organizations to create, develop and manage digital content for them.”

The websites will provide insights from the cricketer’s life and will also feature exclusive videos, pictures from player’s personal lives, etc…The sites will also feature answers from the stars to all the queries from budding cricketers as well as the charity work done by the cricketers.

On launching these websites, Dhoni said, “There are many things that go uncovered even in media; these websites will cover all that. Through my website, people will get to know my lifestyle and it will also help fans know and understand me better, not only as a cricketer, but as an individual as well.”

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