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Cadbury Dairy Milk opts for standard packaging

Posted on 22 December 2009 by BMMBoxer

Our very own Cadbury Dairy Milk has refreshed its packaging. It has gone back to its standard golden logo on the chocolates. The move aims to lend a premium and international feel to the product.

Pearlfisher is the design agency responsible for the execution of the new packaging.

Sanjay Purohit, executive director- marketing, Cadbury India, further added, “The new international packaging while retaining the color purple, a color that has become synonymous with Cadbury, creatively works the other graphic elements. The gold Cadbury Logo embodies the premium and sophisticated eating experience of Dairy Milk, while the real chocolate chunk on the pack enhances its chocolate appeal. The new Dairy Milk logo against the all purple backdrop helps reinstate the goodness of milk in Cadbury Dairy Milk.”

Though the packaging may not affect the end user but will be an integral part of Cadbury’s strategy worldwide.

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