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Brand makeover for S Kumars

Posted on 14 September 2009 by BMMBoxer

S Kumars Nationwide Limited (SKNL), the leading textile and apparel company has decided to revive the brand. The 60 year old brand will have a new name and logo, creating a new global corporate identity for itself. The company owns brands like Reid & Taylor, Carmicheal House and Belmonte.

The company officials say that the move is a part of the reorganization of its global assets which attempts to formalize a new identity for the group itself. All the global operations will now be taken care by SKNL International. The companies in the group are now geographically divided for operational purposes.

A global brand consultant has been appointed for the brand makeover. Apart from the image, the company is also shifting its headquarters to a spacious 20,000 sq ft space at Marathon Heights in Worli from the earlier Sriram Mills in Worli.

From school uniforms to high end clothing, S Kumars transformation from a commodity player to a brand-focused company has been recommendable

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