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Bisleri’s new avatar

Posted on 03 January 2010 by BMMBoxer

This new year expect more from Bisleri. The brand has decided to go for a make-over this year. Bisleri will revamp its packaging and work on the ‘celebration pack’ as it is called. The new packaging has been done by Red Lion design agency.

Bisleri officials confirmed that the brand will be positioned as “a brand for all occasions, something that will connect to consumers at all points of time”.

Anjana Ghosh, director, Bisleri International said, “With the new design and packaging, we hope to capture the spirit of all festivities. Bisleri is the market leader in bottled water segment. We felt the need to customize packaging design to meet consumer expectations.”

She further added, “The Bisleri Celebration pack available in 250ml and 500ml packs, is first of its kind initiative designed to strengthen consumer connect. The new design represents the company’s vision of leading the industry in delivering the best product, while showcasing innovation and safety to our consumers.”

The celebration pack will be available in 250 ml and 500 ml packages and will be more apt for parties, events and celebrations.

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