Aviva Life Insurance, a venture between Dabur and UK’s Aviva plc has appointed BBDO India as its new creative agency. Earlier the account was handled by Publicis India. The account transition has been done as part of the global brand alignment of Aviva.
BBDO has already conceptualized Aviva’s new campaign – “Education is Insurance” and is ready to roll it all over the idea which is parallel to modern India’s thoughts and value system.
Aviva is planning to spend approx Rs 25 crore for advertising and marketing and intends to build an attractive product portfolio in the next few months.