Ashish Patil, Sr. VP- New Ventures and GM – Youth Movies at Viacom 18 has decided to call it quits. Patil will be joining Yash Raj Films as Business and Content Head for a new division which would be responsible for creating youth movies. Patil would be reporting to Aditya Chopra, Vice Chairman, Yash Raj Films.
Patil is currently serving his notice period and will be joining YRF from April 1, 2010.
In his 15 years of career, Patil has worked with almost all the leading ad agencies. He started his career with Contract Advertising ( as a copywriter), then joined Lowe India (as an account planner). In 1998, he joined MTV India (as a general manager) and stayed on board for 15 years till he joined Viacom18.
Patil confirmed the news, and added that films had always been his passion, and when he got the offer from Yash Raj, he decided to take it up right away. He continued, “I was lucky to have been around to witness the rebranding of MTV as the brand has grown from being just a music channel to a complete entertainment channel for youth, and now I am looking forward to working at Yash Raj Films.”