American public relations company Fleisham-Hillard International Communications and local agency 20:20 have been appointed to manage all domestic and international PR for the Commonwealth Games to be held at Delhi in 2010. The Commonwealth games happens to be one of the biggest events to be organized by India since the 1982 Asian Games.
The decision has been taken after Fleishmam-Hillard made a proposal to do it for only $250,000 (£153,000) – a quarter of what other companies were proposing. The company is based in St. Louis, Missouri and have offices spread across the world. It claims to be “a leader in international marketing and communications, and one of the premier public relations agencies in the world”.
20:20 Media founded in 1989 and is one of India’s largest independent PR companies, employing 150 staff in seven offices across the country, including New Delhi. The PR firm has worked with brands like Canon, Volkswagen and Samsung.
The step has been taken to do some damage control caused due to lot of controversies surrounding the games, the management and the rift between the local organizers and the Common Wealth Federation.
Fleishmam-Hillard and 20:20 will handle the entire local and international PR for the event between now and when the Games, which are due to open on October 3, and also act as liaison with the Queen’s Baton Relay team.