Future Brands has roped in Alpana Parida to join DMA (a strategic branding and design firm it acquired last year) as president. In her own words, Alpana would be responsible for the growth and scaling up of DMA.
Confirming her association with Future Brands, she further said, “After years of negotiating with agencies that often told ‘stories’ and forgot the product, I am excited to be part of an agency that ‘gets’ the clients’ issues and becomes a solution for specific business and marketing problems.”
She also added, “I am excited to be a part of the agency and look forward to use our creative skills constructively to provide branding solutions to our clients, thereby increasing their business,” says Parida.
Prior to this, Alpana was working with Tanishq as head – marketing and merchandising. Alpana has been part of the industry for more than 20 years now, and has worked with agencies like Rediffusion and Titan in the past. A management graduate from IIM Ahmedabad, Parida is all set to fuel growth for DMA.