Adidas India has appointed Ogilvy India to work on its new campaign for 2010. The account was won by Ogilvy after a multi-agency pitching process. Prior to this, TBWA\India was working with the brand.

Other agencies who pitched included TBWA\India, along with Ogilvy India and Contract Advertising.

Adidas wants to create a campaign around the upcoming ICC World Cup 2010 and has already briefed Ogilvy about it. According to industry sources, Ogilvy has already started its work on the campaign.

Carat India remains to be the media partner and Iris continues to be the retail marketing partner for Adidas India.