IndusInd Bank, the private sector bank has appointed Ogilvy & Mather as its new advertising agency. The account is estimated to be worth Rs. 40 crore. O&M will take care of all the creatives across print, electronic, radio and digital. Prior to this, the account was handled by RK Swamy BBDO.

Other agencies who participated in the pitching process were JWT, Rediffusion, Saatchi & Saatchi and Mudra.

Speaking about the development, Mohit Ganju, Head, Marketing, IndusInd Bank, said, “We basically need fresh ideas for specific brand planning. We are impressed by the past work done by O&M.”

Piyush Pandey, Chairperson, O&M India, added further, “We are really excited about working with IndusInd Bank and are all geared up to reposition the brand and do some path breaking work. It will surely be a challenging task but we are all excited about the new mandate of transforming its image into a young, dynamic and responsive brand.”

Zoozoo, the iconic comical character created by Ogilvy & Mather after wooing the local market is all set to debut on the international circuit. Vodafone officials have given a nod to Ogilvy & Mather to take the leap. The concept, which was earlier, designed for the second season of IPL, is now being seen in its second innings after taking the country by storm.

The concept and the campaign were conceived by Rajiv Rao, National Creative Director, O&M, and the film was directed by Nirvana Films.

Vodafone had designed a new concept everyday with the comical Zoozoo’s for the IPL-2. In its second version, Zoozoo’s are spreading the ‘Power to You’ message by showcasing all the value added services offered by Vodafone. Zoozoo merchandise has also been all over the market since October.

Piyush Pandey, Executive Chairman of Ogilvy & Mather, South Asia, added that the international market was a definite possibility and lot of progress has been made in the past one week.