Adidas India has appointed Ogilvy India to work on its new campaign for 2010. The account was won by Ogilvy after a multi-agency pitching process. Prior to this, TBWA\India was working with the brand.

Other agencies who pitched included TBWA\India, along with Ogilvy India and Contract Advertising.

Adidas wants to create a campaign around the upcoming ICC World Cup 2010 and has already briefed Ogilvy about it. According to industry sources, Ogilvy has already started its work on the campaign.

Carat India remains to be the media partner and Iris continues to be the retail marketing partner for Adidas India.

Two months ago, Religare Enterprises had invited various agencies to pitch for the creative duties of their financial services. After a rigorous and a long pitching process, the account has finally been won by Ogilvy, Mumbai. The other agencies in the league were JWT, McCann Erickson, TBWA, Capital Advertising and Law & Kenneth.

Subhrangshu Neogi, Director — brand and corporate communications, Religare Enterprises Limited justified that Ogilvy won the creative duties because the company was looking for an accomplished ad firm which had the resources to look after the full suite of the company’s products and services.

Ogilvy was managing Religare’s mutual funds business from June and now will be taking care of the financial services as well. It will also be responsible for Religare Voyages, Religare Aircharter and Religare Technova.

Sanjay Thapar, group president — North and East, Ogilvy India was confident that that the firm will take Religare to the next level, and help establish the brand in the international market.