Madison PR, the specialist image management agency of Madison has added two more clients in its kitty this month. The PR arm of Madison will handle PR campaigns for Little Italy and Mills & Boon India. Little Italy, synonymous with World Class Italian Cuisine and positioned as ‘Ristorante & Bar’ has its presence expanded through 27 chains across India and Dubai. Mills & Boon India, on the other hand with 50 million readers worldwide is set to mark its presence in India cashing on the Indian readers.

Madison PR has worked with brands like P&G, Café Coffee Day, Godrej and Britannia to name a few. Veena Gidwani, CEO, Madison Public Relations, spoke more about the accounts, “Both Little Italy and Mills & Boons are iconic brands, much loved by their niche consumers. We are really excited to work with these popular brands and are looking forward to creating innovative and impactful PR campaigns for them.”

Purandar Chaudhari, CEO, Little Italy, added, “I find Madison PR to be extremely competent and professional in their approach. They add significant value to the overall brand building process of the organization. We look forward to a long, mutually beneficial relationship with Madison.”

Mills & Boon India has plans to publish 14 new titles every month, focussing on four series: modern, romance, desire and special moments.

Considering the brand identity and brand following of both the brands, it would be interesting to see Madison PR’s upcoming campaigns.

Stay Tuned to BMMBox as we write about their upcoming campaigns as well

Shriram Transport Finance Company Limited (STFC), India’s largest player in commercial vehicle finance has appointed Madison Media as its Agency on Record (AOR). The account is estimated to be worth Rs. 50 crore.

Confirming the news, R Sridhar, Managing Director, Shriram Transport Finance Company, said, “We have been dealing with Anugrah Madison for a very long time and have been impressed with its commitment and professionalism. Most advertisers consolidate the spends with one media agency and following the same route, Shriram has hired Madison Media, which has a sterling reputation.”

Sam Balsara, chairperson and managing director, Madison World spoke about the company and the account, “Given the size of the company and its vast influence on the fortunes of the transport sector, which in turn is critical to the Indian economy, the company has maintained a low profile and needs to increase its presence amongst all stake holders. We are confident that our substantial experience and expertise across various categories will enable us to do that in a cost effective manner.”

AOR refers to hiring a firm on an annual basis for areas particularly advertising, media and public relations.