IndiaMART.com, the online business portal is all set to reach out to its target group. The portal has launched an extensive two month campaign across radio, Internet and print media. The campaign will spread awareness amongst buyers and suppliers regarding the medium and will encourage them to partner with the site.

Launching the ad campaign, Dinesh Agarwal, founder and CEO, IndiaMART, said: “The world is changing fast and everyone knows it. More and more people are doing business online and even the smallest business can no longer afford not to be there on Internet. IndiaMART.com has made it very simple for buyers and suppliers to do business from anywhere to anywhere. We wish all SMEs and MSMEs become part of the silent revolution and adopt Internet as a new way of doing business to achieve sustainable expansion, growth and competitiveness.”

Agarwal also said, “At a time when everyone is cutting on hiring and marketing activities, the Internet serves as an economical means of reaching newer markets. There are numerous such hidden opportunities that businesses can explore on Internet.”

Arun Tyagi, general manager, marketing, IndiaMART.com, spoke about the campaign, “India has more than 10 million SMEs, out of which only about one million SMEs are online. Our integrated marketing campaign aims to bridge this gap by communicating the benefits of Internet to the small and medium businesses and make them understand how Internet has become a new channel of sales for their business. Nationwide presence across print, radio and Internet shall help us in taking our message to the large part of the target audience. In a first of its kind branding experiment, we will have presence in the national daily newspapers during the entire duration of the campaign.”

The print campaign will be featured in newspapers like Times of India, Economic Times, Navbharat Times, Maharashtra Times and Vijay Karnataka. The campaign will also have an online presence by featuring on Google, Yahoo, Rediff, Moneycontrol, Times of India. com , Economictimes.com , Indianexpress.com etc. and other 1000+ websites.

IndiaMART.com, India’s no. 1 online B2B portal (Source: IAMAI) has appointed Quasar Media as its official digital agency. Quasar will be responsible for IndiaMART’s digital marketing campaigns, media planning and media buying.


Quasar already has brands like Microsoft, VISA, Maruti Suzuki, Kingfisher Airlines, Make My Trip as its clientele. The company has been selected by IndiaMART after a vigorous multi-agency pitch.

Mr. Dinesh Agarwal, Founder and CEO, IndiaMART.com said, “Being the most effective, accountable and transparent media for our business, Internet is an integral part of our marketing mix in reaching out to our target audience. With the emergence of social media, we are looking at Internet in a big way to consolidate our leadership position further. Quasar has shown sound understanding of our business and proposed scalable and performance driven solutions. Their proven expertise in the space will help us in reaching out to our target audience more comprehensively and effectively.”

“We recognize IndiaMART’s leadership in the digital B2B space and I am sure Quasar’s vast knowledge and leadership in digital services will create a successful partnership in achieving IndiaMART’s continued leadership in the B2B space”, says Mr. Deven Dharamdasani, Business Director, Quasar.