If you are new to BMM (or if you just want to see if you’re on the right track in terms of subjects!), then Gyan helps you know what exactly BMM has for you. We take you through the semester-wise syllabus of the three year course and provide some information on colleges that offer the course. Also, get set for exams by checking out the list of reference books!
- Reading
- Read with fluency and speed
- Skimming and scanning
- Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; to isolate fa Read More.
Semester 2
F.Y.B.M.M Semester II 1. EFFECTIVE COMMUNICATION SKILLS-II- Reading
- Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses
- Recognize features of language, such as
- Vocabulary
- Grammatical Read More.
Semester 3
S.Y.B.M.M Semester III 1. INTRODUCTION TO ADVERTISING- Meaning, Definition and Function
- Relationship with Public Relations and Marketing
- Need for Advertising
- History of Advertising at national and international level
- Various Advertising Medi Read More.
Semester 4
S.Y.B.M.M Semester IV 1. MASS MEDIA RESEARCH- Introduction to Research Concepts
- Scientific research and its basic principles, empiricism, verifiability, generalization
- Quantitative vs. qualitative idea
- Role of research in the media Read More.
- Scientific research and its basic principles, empiricism, verifiability, generalization
- Introduction to Research Concepts
- Reading
