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	<title>BMMBox.com &#124; The First Bachelor Of Mass Media Website</title>
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		<title>Abhishek Bachchan endorses Videocon D2H</title>
		<link>http://bmmbox.com/a/buzz/abhishek-bachchan-endorses-videocon-d2h/</link>
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		<pubDate>Wed, 10 Mar 2010 09:55:15 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[Brand Endorsements]]></category>
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		<category><![CDATA[abhishek bachchan]]></category>
		<category><![CDATA[abhishek bachchan videocon]]></category>
		<category><![CDATA[airtel digital tv]]></category>
		<category><![CDATA[dish tv]]></category>
		<category><![CDATA[reliance big tv]]></category>
		<category><![CDATA[shah rukh khan]]></category>
		<category><![CDATA[videocn direct home service]]></category>
		<category><![CDATA[videocon d2h]]></category>

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		<description><![CDATA[Videocon has roped in Abhishek Bachchan to endorse its D2H (Direct to Home) services. Videocon is the latest entrant in D2h segment, competing with already established brands like Dish TV, Airtel Digital TV, Reliance Big TV and a few regional players.
Videocon product range would consist of satellite LCD, color television, DVDS and satellite box offering [...]]]></description>
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		<title>Labelzine: The latest marketing tool in India</title>
		<link>http://bmmbox.com/a/buzz/labelzine-the-latest-marketing-tool-in-india/</link>
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		<pubDate>Wed, 10 Mar 2010 09:21:32 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[labelzine]]></category>
		<category><![CDATA[magazines on bottles]]></category>
		<category><![CDATA[on product publishing]]></category>
		<category><![CDATA[select group]]></category>

		<guid isPermaLink="false">http://bmmbox.com/a/?p=1403</guid>
		<description><![CDATA[The next time you sip in your favourite cold drink, be prepared to know more about the brand through Labelzine.  Mini magazines or booklets, which are referred as Labelzine can be pasted onto products. The point is to make an impact on the consumers mind by making use of each and every minute of [...]]]></description>
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		<title>LG Electronics signs Akshay Kumar as Brand Ambassador</title>
		<link>http://bmmbox.com/a/buzz/lg-electronics-signs-akshay-kumar-as-brand-ambassador/</link>
		<comments>http://bmmbox.com/a/buzz/lg-electronics-signs-akshay-kumar-as-brand-ambassador/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 08:21:53 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
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		<category><![CDATA[akshay kumar]]></category>
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		<category><![CDATA[lg electronics]]></category>

		<guid isPermaLink="false">http://bmmbox.com/a/?p=1405</guid>
		<description><![CDATA[LG Electronics has roped in Bollywood hottie Akshay Kumar to endorse its LG Flat Panel Display (FPD) segment.
Moon B Shin, MD, LG Electronics India confirmed the news and said, “We are aiming to be no. 1 in flat panel TV market with a targeted market share of 33% in 2010. To achieve this we are [...]]]></description>
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		<title>Subway hits roads for its first national outdoor campaign</title>
		<link>http://bmmbox.com/a/buzz/subway-hits-roads-for-its-first-national-outdoor-campaign/</link>
		<comments>http://bmmbox.com/a/buzz/subway-hits-roads-for-its-first-national-outdoor-campaign/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:37:26 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[alliance advertising]]></category>
		<category><![CDATA[arms communication]]></category>
		<category><![CDATA[subway]]></category>
		<category><![CDATA[subway india]]></category>
		<category><![CDATA[transit media]]></category>

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		<description><![CDATA[Subway India has finally unveiled its national campaign across the country. Subway has taken route to advertise through transit media to promote its Every Day Value offer with Chicken Ham Sub @ Rs 50. Arms Communications (creative partner) and Alliance Advertising (media partner) together have designed this campaign.
The TG for Subway remains the youth, primarily [...]]]></description>
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		<title>Parle hands over Digital Media rights to Law and Kenneth</title>
		<link>http://bmmbox.com/a/buzz/parle-hands-over-digital-media-rights-to-law-and-kenneth/</link>
		<comments>http://bmmbox.com/a/buzz/parle-hands-over-digital-media-rights-to-law-and-kenneth/#comments</comments>
		<pubDate>Wed, 10 Mar 2010 07:07:32 +0000</pubDate>
		<dc:creator>BMMBoxer</dc:creator>
				<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Movements]]></category>
		<category><![CDATA[law and kenneth]]></category>
		<category><![CDATA[law and kenneth digital]]></category>
		<category><![CDATA[parle]]></category>
		<category><![CDATA[parle company]]></category>
		<category><![CDATA[parle products]]></category>

		<guid isPermaLink="false">http://bmmbox.com/a/?p=1411</guid>
		<description><![CDATA[Digital marketing, that’s the buzz word for every marketer these days. Joining the bandwagon is none other than Parle. The company has signed Law and Kenneth as its Digital Media Agency. The move has been taken in a bid to stay ahead in the competition and make its presence felt in the online world.
Pravin Kulkarni [...]]]></description>
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