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		<title>Semester 3</title>
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		<pubDate>Thu, 28 Jan 2010 05:45:48 +0000</pubDate>
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		<description><![CDATA[S.Y.B.M.M Semester III 1. INTRODUCTION TO ADVERTISING Meaning, Definition and Function Relationship with Public Relations and Marketing Need for Advertising History of Advertising at national and international level Various Advertising Media and their developments from print to broadcast to internet Structure of and Ad agency and the role of each department Basic relationship between client, [...]]]></description>
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		<title>Semester 4</title>
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		<pubDate>Thu, 28 Jan 2010 05:44:23 +0000</pubDate>
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		<description><![CDATA[S.Y.B.M.M Semester IV 1. MASS MEDIA RESEARCH Introduction to Research Concepts Scientific research and its basic principles, empiricism, verifiability, generalization Quantitative vs. qualitative idea Role of research in the media Commercial vs. academic research Administrative v. cultural research Research related to media institutions, media message and media audiences Research Approaches or designs Experiment Survey Case [...]]]></description>
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