F.Y.B.M.M Semester I
1. EFFECTIVE COMMUNICATION SKILLS-1
- Reading
- Read with fluency and speed
- Skimming and scanning
- Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; to isolate fact from opinion
- Recognizing aspects of language, particularly
- Vocabulary
- Grammatical structure
- Textual organization, aspects of linkage in text (coherence, cohesion)
- Writing
- Ability to produce language which is factual (e.g. reports, minutes, agendas, notices)
- Editing and Summarizing
- Restatement of a given text with a view shortening, summarizing
- Making matter and organization more focused
- Oral Communication
- Correctness in pronunciation and sentence stress
- Communication with fluency, naturalness, confidence and sensitivity to audience.
- Thinking
- Errors in thinking
- Partialism
- Time scale
- Egocentricity
- Prejudices
- Adversary thinking
- Magnitude errors
- Extremes
- Concept of Left Brain and Right Brain thinking
- Left brain thinking, logical, analytical and structured thinking; critical thinking
- Thinking aids or tools
- PMI (Pus, Minus, Interesting)
- APC (Alternatives, possibilities, choices)
- Patterns as a framework or thinking
- Errors in thinking
2. FUNDAMENTALS OF MASS COMMUNICATION
- Definitions of Communication
- Understanding factors in Communicationand especially Mass communication
- Types of Communication
- Verbal and Non-verbal; Group and impersonal; one-to-one and one-to-many
- Elements and processes of communication
- Functions of Communication
- Barriers of Communication
- Basic Communication Models
- History, Practices and Values of Mass Media
- Evolution of mass communication – Early to the Present Mass communication
- Development of mass communication – From Guttenberg to internet
- Communication Revolution
- Technological development and impact on society
- Media convergence; social implications
- Limitations and potentialities of each media
- History and development of each media
- Impact on other media – change and transformations
- Media and development
- Media and Women
- Media and education
3. INTRODUCTION TO COMPUTERS
- Computer Basics
- Network Basics
- Text and Document Formats
- o Creating and editing documents
- o Formatting characters
- o Formatting lines
- o Formatting paragraphs
- o Section and page breaks
- o Creating headers and footers
- Language tools
- Introduction to Word
- Creating a letter with office assistant
- Getting around in word
- Editing features
- Tablets
- Creating columns
- Merge documents
- Introduction to excel
- Creating workbooks and work sheets
- Getting around in excel
- Entering, sorting and filtering data
- Writing simple and complex formulae
- Formatting the worksheet
- Editing pages
- Finding, replacing and filling data
- Creating references
- Using functions
- Database management using excel
- Charts
- Introduction to PowerPoint
- Creating presentations
- Managing slides
- Managing outline
- Managing slide text
- Formatting slide design
- Visual impact
- Adding clip art and pictures
- Adding tables
- Presentations
- Introduction to internet
- Introduction to internet
- Short history of internet
- Basic services of internet
- E-mail messages, search
- Browsing the world wide web
- Parts of URL
- Information hunt
- Communication on internet
4. INTRODUCTION TO 20TH CENTURY WORLD HISTORY
- Introduction
- Reformation
- Treaty of Westphalia (1648)
- American war of independence
- French revolution
- 19th Century Imperialism
- Analyses, motives, attitudes, celebrations and objectives
- China, India, Africa, Japan, Middle East
- American Imperialism
- World War and the End of Western Dominance
- World war I: causes, course, consequences, Media Response, peace treaties
- Russian Revolution
- Inter-war period: Great depression, Rise of Dictatorship in Italyand Germany
- World War II: causes, course, consequence; media response
- Bi-Polar to Multi-Polar World
- United Nations
- Decolonization – Asia and Africa
- Modern Socio Political Movements
- Gandhism
- Black Consciousness
- Working class movement
- Ecological Movements
- feminism
- Post-war western thoughts
- Existentialism
- Post modernism
- Popular culture
- Emergence of New World Order
- Break up of Soviet Russia
- USA as a super power
5. INTRODUCTION TO SOCIOLOGY
- Introduction to Sociology
- Sociology as a science
- Basic concepts of sociology
- Social Interaction
- Its types, verbal and non-verbal communication, body language.
- Socialization
- Its meaning, stages, agents, especially the importance of mass media.
- Social Control
- Its meaning and importance, conformity and nonconformity to social values; agents of social control with special reference to law; intellectual property right, copy right
- Collective Behavior meaning
- Crowd, public, audience. Riot, movement
- Role of media in projecting movements
- Social stratification: meaning
- Caste, class, gender. Ethnicity and minority. Its impact on individual and society especially from the point of view constitutional guarantees and human rights
- Social change
- Meaning, factors of social change, planned social change
- Shifting of cultural values in Indian societies
- Youth as a driving force of social change
- Changing social relationships in Indian society as depicted in the written and other media.
6. ECONOMICS
Section I (Micro)
- A.) Demand – Law of Demand, determinants of demand
B.) Elasticity of Demand – price, income, cross and promotional elasticity of demand
- Production Function – economies and diseconomies of sale
- Concepts of Costs – Type of costs
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- Money cost, real cost, fixed cost, variable cost, opportunity cost, social cost, implicit/explicit cost and depreciation cost, manufacturing and selling cost
- Revenue and Supply – Total, average andmarginal Revenue, supply
- Objectives of a firm – sales, profit, growth, break even analysis
- Markets – types and features
Section II (Macro)
- National income – definition and concepts
- Money – demand for money, supply of money, velocity of money, value of money
- Inflation – meaning, types, effects and anti-inflationary policies
- International trade -Balance of Payments, Role of Exchange – Liberalization, privatization, globalization, prospects and problems, International organizations (WTO) and India.
