Select the year and semester (and specialization for 3rd year) to get a peek on the syllabus!

*Though we have tried to keep the syllabus error-free as much as possible, it will be great if you can let us know about any changes required. Send an email to connect@bmmbox.com with your detailed suggestions. We will thank you for this!

F.Y.B.M.M Semester I

1. EFFECTIVE COMMUNICATION SKILLS-1

• Reading
  • Read with fluency and speed
  • Skimming and scanning
  • Identify, collect and record relevant information from factual discourse, from a given perspective or for a given purpose; to isolate fact from opinion
  • Recognizing aspects of language, particularly
    • Vocabulary
    • Grammatical structure
    • Textual organization, aspects of linkage in text (coherence, cohesion)
• Writing
  • Ability to produce language which is factual (e.g. reports, minutes, agendas, notices)
• Editing and Summarizing
  • Restatement of a given text with a view shortening, summarizing
  • Making matter and organization more focused
• Oral Communication
  • Correctness in pronunciation and sentence stress
  • Communication with fluency, naturalness, confidence and sensitivity to audience.
• Thinking
  • Errors in thinking
    • Partialism
    • Time scale
    • Egocentricity
    • Prejudices
    • Adversary thinking
    • Magnitude errors
    • Extremes
  • Concept of Left Brain and Right Brain thinking
  • Left brain thinking, logical, analytical and structured thinking; critical thinking
  • Thinking aids or tools
  • PMI (Pus, Minus, Interesting)
  • APC (Alternatives, possibilities, choices)
  • Patterns as a framework or thinking

2. FUNDAMENTALS OF MASS COMMUNICATION

• Definitions of Communication
  • Understanding factors in Communicationand especially Mass communication
• Types of Communication
  • Verbal and Non-verbal; Group and impersonal; one-to-one and one-to-many
• Elements and processes of communication
• Functions of Communication
• Barriers of Communication
• Basic Communication Models
• History, Practices and Values of Mass Media
  • Evolution of mass communication – Early to the Present Mass communication
  • Development of mass communication – From Guttenberg to internet
• Communication Revolution
  • Technological development and impact on society
  • Media convergence; social implications
• Limitations and potentialities of each media
  • History and development of each media
  • Impact on other media – change and transformations
• Media and development
• Media and Women
• Media and education

3. INTRODUCTION TO COMPUTERS

• Computer Basics
• Network Basics
• Text and Document Formats
  • o Creating and editing documents
  • o Formatting characters
  • o Formatting lines
  • o Formatting paragraphs
  • o Section and page breaks
  • o Creating headers and footers
    • Language tools
    • Introduction to Word
      • Creating a letter with office assistant
      • Getting around in word
      • Editing features
      • Tablets
      • Creating columns
      • Merge documents
• Introduction to excel
  • Creating workbooks and work sheets
  • Getting around in excel
  • Entering, sorting and filtering data
  • Writing simple and complex formulae
  • Formatting the worksheet
  • Editing pages
  • Finding, replacing and filling data
  • Creating references
  • Using functions
  • Database management using excel
  • Charts
  • Introduction to PowerPoint
    • Creating presentations
    • Managing slides
    • Managing outline
    • Managing slide text
    • Formatting slide design
    • Visual impact
      • Adding clip art and pictures
      • Adding tables
      • Presentations
• Introduction to internet
  • Introduction to internet
  • Short history of internet
  • Basic services of internet
  • E-mail messages, search
  • Browsing the world wide web
  • Parts of URL
  • Information hunt
  • Communication on internet

4. INTRODUCTION TO 20^TH CENTURY WORLD HISTORY

• Introduction
  • Reformation
  • Treaty of Westphalia (1648)
  • American war of independence
  • French revolution
• 19th Century Imperialism
  • Analyses, motives, attitudes, celebrations and objectives
  • China, India, Africa, Japan, Middle East
  • American Imperialism
• World War and the End of Western Dominance
  • World war I: causes, course, consequences, Media Response, peace treaties
  • Russian Revolution
  • Inter-war period: Great depression, Rise of Dictatorship in Italyand Germany
  • World War II: causes, course, consequence; media response
• Bi-Polar to Multi-Polar World
  • United Nations
  • Decolonization – Asia and Africa
• Modern Socio Political Movements
  • Gandhism
  • Black Consciousness
  • Working class movement
  • Ecological Movements
  • feminism
• Post-war western thoughts
  • Existentialism
  • Post modernism
  • Popular culture
• Emergence of New World Order
  • Break up of Soviet Russia
  • USA as a super power

5. INTRODUCTION TO SOCIOLOGY

• Introduction to Sociology
  • Sociology as a science
  • Basic concepts of sociology
• Social Interaction
  • Its types, verbal and non-verbal communication, body language.
• Socialization
  • Its meaning, stages, agents, especially the importance of mass media.
• Social Control
  • Its meaning and importance, conformity and nonconformity to social values; agents of social control with special reference to law; intellectual property right, copy right
• Collective Behavior meaning
  • Crowd, public, audience. Riot, movement
  • Role of media in projecting movements
• Social stratification: meaning
  • Caste, class, gender. Ethnicity and minority. Its impact on individual and society especially from the point of view constitutional guarantees and human rights
• Social change
  • Meaning, factors of social change, planned social change
  • Shifting of cultural values in Indian societies
  • Youth as a driving force of social change
  • Changing social relationships in Indian society as depicted in the written and other media.

6. ECONOMICS

Section I (Micro)

• A.) Demand – Law of Demand, determinants of demand

B.) Elasticity of Demand – price, income, cross and promotional elasticity of demand

• Production Function – economies and diseconomies of sale
• Concepts of Costs – Type of costs

• • Money cost, real cost, fixed cost, variable cost, opportunity cost, social cost, implicit/explicit cost and depreciation cost, manufacturing and selling cost

• Revenue and Supply – Total, average andmarginal Revenue, supply
• Objectives of a firm – sales, profit, growth, break even analysis
• Markets – types and features

Section II (Macro)

• National income – definition and concepts
• Money – demand for money, supply of money, velocity of money, value of money
• Inflation – meaning, types, effects and anti-inflationary policies
• International trade -Balance of Payments, Role of Exchange – Liberalization, privatization, globalization, prospects and problems, International organizations (WTO) and India.

F.Y.B.M.M Semester II

1. EFFECTIVE COMMUNICATION SKILLS-II

• Reading
  • Understand concepts and arguments in discursive prose. Analyze an argument and assess its strengths weaknesses
  • Recognize features of language, such as
    • Vocabulary
    • Grammatical structure
    • Textual organization, aspects linkages in text (coherence, cohesion) style; colloquial, formal, ornate, bare; concise diffuse tone i.e. the feeling behind writing e.g. neutral, ironic, humorous, angry bias and point of view, neutral slanted.
• Writing
  • Ability to produce language which is closely reasoned and/ or persuasive; analysis and interpretation of concepts or claims from different angles (e.g. editorials, letters to the editor, public appeal, debate, speech)
• Editing and Summarizing
  • Restatement of given text with a view to edit for linguistic or stylistic purposes
• Oral communication
  • Training in achieving knowledge of the conventions of conversation and social interaction (such as appropriate forms of address and reference, how to convey compliment, gratitude, etc.) and oral interaction in semi-format / formal situations
• Thinking
  • Lateral thinking
    • Many ways thinking
    • Brainstorming as a tool
    • Lateral thinking and creativity
  • Mind mapping – integrating left and right brain thinking
  • Mind mapping and radiant thinking
  • Problem solving using lateral thinking and mind mapping

2. POLITICAL CONCEPTS AND INDIAN POLITICAL SYSTEM

• Concepts
  • State
  • Society
  • Nation
• Political Ideologies
  • Liberalism
  • Fascism
  • Socialism
  • Communism
  • Democracy
• Indian Constitution
  • Brief history of Indian constitution
  • Salient features
  • Preamble
  • Fundamental Rights and Duties
  • Indian Federalism
• Indian Political System
  • Features of Indian political system
  • Nature of Indian political system
  • Political parties, features of Indian political parties, significant political parties
  • Identity politics: caste, reservation, politics of religion
  • Regionalism and secessionism
  • Elections in India: understanding election process, opinion and exit polls, landmarks in electoral process.

3. PRINCIPLES OF MARKETING

• Introduction to marketing
  • Definition and importance of marketing
  • Evolution of marketing
  • The marketing concepts
  • Marketing challenges in new millennium
• The marketing process
  • The marketing mix
  • Marketing planning and strategy
  • Understanding environment
• Market segmentation
  • Definition of market segmentation
  • Basis of segmenting
  • Consumer markets
  • Requirements for effective segmentation
  • Developing positioning strategy
• Consumer behavior
  • Consumer markets and consumer buyer behavior
  • Business – to Business
• Marketing research
  • Importance of marketing research
  • The marketing research process
  • Understanding the market information system
• Product
  • Product classification
  • Consumer products and industrial products
  • Individual product decisions, including branding and packaging
  • Product life cycle strategies
  • Service marketing
• Distribution channels
  • Nature
  • Importance and levels of distribution channels
  • Functions of intermediaries
  • Selection of channels of distribution
• Promotion
  • The promotion mix
  • Personal selling
  • Advertising
  • Public relations
  • Direct marketing
  • Integrated marketing communications
• Role of electronic commerce in marketing

4. INTRODUCTION TO PSYCHOLOGY

• Evolution of Psychology
  • Schools of Psychology
  • Branches of Psychologies
• Personality
  • Freud
  • Alex Bendura
  • Humanist Psychologies
• Motivation
  • Hierarchy of need
  • Motivation and choices
• Emotions and Arousal
  • Hyper, Under, Optimal
  • Feeling affective
  • Basis of emotion
• Cognition
  • Thinking
  • Memory encoding and retrieval
  • Learning conditioning (classical and later developments)
• Perception
  • Visual depth
  • Gestalt
  • Auditory
  • Sensual
  • Social perception
• Attitude
  • Basis of attitude formation
  • Attribution
  • Cognitive dissonance
  • Prejudice
• Media and attitude
  • Theories of media and attitude change
  • Role of media in attitude change
• Stress and health Psychology

5. PRINCIPLES OF MANAGEMENT

• Introduction to Management
  • What is Management?
  • Management functions
  • Management levels
  • Management skills
  • Traditional and professional Management
  • Management consultancy in India
• Management Yesterday and Today
  • Early Management thought and practice
  • The classical Management perspective
  • Behavioral Management perspective
  • Quantitative Management perspective and Contemporary Management Perspective
• Environment and Ethics
  • Organizational environment and its influence on management practice
  • The ethical and social context of management
• Planning and Decision Making
  • Basic elements and process of planning and decision making
  • Types of Plans Management by Objectives (MBO)
• The Organizing Process
  • Defining Organizing Process and Structure
  • Formal and informal organizations
  • Departmentation
  • Span of management
  • Delegation and decentralization
  • Line and staff organizations
  • Managing change in an organization
• Human Resource Management Process
  • Human resource planning
  • Staffing
  • Training and development
  • Performance appraisal
• Motivation and Leadership
  • Understanding motivation
  • Theories of motivation
  • Nature of leadership
  • Theories of leadership
  • Styles of leadership
• The controlling Process
  • Defining controls
  • Importance of control
  • The control process and characteristics of effective control

6. INTRODUCTION TO ENGLISH LITERATURE

• Novel
• Drama
• Short Stories
• Poetry

S.Y.B.M.M Semester III

1. INTRODUCTION TO ADVERTISING

• Meaning, Definition and Function
• Relationship with Public Relations and Marketing
• Need for Advertising
• History of Advertising at national and international level
• Various Advertising Media and their developments from print to broadcast to internet
• Structure of and Ad agency and the role of each department
• Basic relationship between client, agency, media and consumer
• The Advertising Industry – advertisers, advertising agencies, media etc.
• Need for research in Advertising
• Types of Advertising
  • Consumer advertising
  • Classified advertising
  • Retail advertising
  • Financial advertising
  • PR advertising
  • Business to Business advertising
  • Political advertising
  • Image advertising
  • Lifestyle advertising
  • Internet Advertising
  • The world wide web as an advertising medium
    • How it differs from the traditional media
    • Techniques and trends of web advertising
    • Current trends in online advertising
  • Public Service advertising
    • What is PSA
    • Need for and objectives of PSA
    • How PSA forms a duty and an advantage for corporate citizens
• Introduction to Advertising Strategies – AIDA, DAGMAR, Information Processing Model
• Introduction to brands
• Introduction to price, profit, margin and cash flow
• The Creative process
  • Conceptualization
  • Search for the big idea
  • Message planning and evaluation
  • Writing the copy platform
  • Developing and conveying ideas in words and visuals
  • Elements of layout
  • Importance of USP

2. INTRODUCTION TO JOURNALISM

• Historical aspect
• Journalism in India
  • Early developments and the role of press in reform movements
  • The rise of the nationalist press
  • Post independence Nehruvian era
  • The emergency
  • Post emergency magazine boom
  • The nineties
• Definitions of ‘news’, ‘hard news’ and ‘soft news’
• News sources
  • Staff reporters
  • Correspondents
  • News agencies
  • syndicates
• News values
  • Immediacy
  • Proximity
  • Prominence
  • Magnitude
  • Relevance
  • Human interest
• The Role and Functions of Journalism
  • Surveillance
  • Interpretation
  • Linkage
  • Transmission of values
  • Entertainment
  • Development
• Theories of the Press
  • Authoritarian theory
  • Libertarian theory
  • Social responsibility theory
  • Communist/Ideological theory
  • Democratization
• Organization and structure of the newspaper
  • Editorial department
  • Management department
  • Advertising department
  • Circulation department
• Journalistic writing formats
  • Report – style, structure, basic principles and types of reports
  • Leads – types and functions
  • News angles
  • Feature
  • Editorial
• Indian Press institutions and their role
  • Press council of India
  • Press Institute of India
  • The Press Clubs etc.
• Principles/Canons of Journalism
  • Objectivity
  • Accuracy
  • Freedom
  • Independence
  • Impartiality and fairness
  • Balance
• Freedom of the press and gate-keeping mechanism
  • Editor
  • Ownership
  • Advertising
  • Government inference and control

3. INTRODUCTION TO PUBLIC RELATIONS

• A)Definition, concept and use of Public Relation and Communication for
  • And individual
  • A group

B) Internal PR and External PR – The various stakeholders to which PR person is responsible – Consumer, shareholder, government, employee, general public

C) Public Relations and related fields like advertising, marketing and journalism

Strategies of PR

Press Release

Press Conference and other media tools used

D) Code of ethics in PR

E) Behavioral patterns for improving PR

• Role of public relations in different sectors
  • PR in manufacturing sector
  • PR in Services sector; Public and private
  • PR in non-profit organization
  • Relevant case studies for each sector
• Code of ethics in Public Relations
  • Need to establish professional standards
  • Guidelines for ethical practice
  • Code of ethics of the American PR association
  • PRSI (Public Relations Society of India)
• Behavioral patterns for improving the public relations
  • An overview of the following
    • Understanding laws governing commercial enterprises
    • Study, research and understanding of business of employer
    • Evaluation and adaptability to corporate culture
    • Understanding socio-economic issues, political issues and legal/commercial issues impacting on business
    • Understanding transactional analysis and its relevance to Public Relations
  • Creating conditions and tools to improve strategies of communication
  • Maintaining and building strong organization through communications
  • Understanding the media and handling of media relations
  • Understanding the consumer and keeping him informed
  • Developing crisis handling techniques, in special context with specific instances like natural calamities, air crash and similar specific situations

4. INTRODUCTION OF MEDIA STUDIES

• Media theory
  • Definition and need
• 4 eras of Media Theory
  • Mass society and mass culture
  • Emergence of a scientific perspective
  • Era of limited effects
  • Cultural criticism
• Mass society and mass culture
  • Theoretical assumptions of mass society
  • Mass society critics
  • Folk and modern industrial societies
  • Mechanical and organic solidarity
  • Direct effects paradigm
• Normative theories
  • Social responsibility
  • Technocratic control vs. libertarianism
  • Radical libertarianism – laissez faire
  • Civic journalism, developmental theory – Schramm
  • Democratic participant theory – Paulo Frieire
• Effects theories
  • Magic bullet
  • Limited effects paradigm – Klapper
  • Attitude change
  • Selective exposure and cognitive dissonance
  • Moderate effects model
  • Lazarsfeld two step flow theory
• Media and society
  • Innis – oral societies, literate societies, electronic society
• Media and technological determinism
  • Mc Luhan
    • “the media is the massage”
    • “the medium is the massage”
    • Hot and cool medium
    • Concept of the global village
    • Raymond William’s critique of technological determinism
• Cultural criticism
  • Marxist
  • New-Marxist – the Frankfurt school medias cultural industries and social construction of reality
  • Adorno – media as vehicle of indoctrination of capitalist society
  • Barthes – construction of reality, semiology, ‘mass’ vs. ‘popular’ culture
• Psychoanalytic perspectives on the media

5. INTRODUCTION TO CULTURE STUDIES

• Definition and different theoretical perspectives
• Evolution and need for cultural studies
• Concepts related to the study of culture
  • Cultural relativity
  • Cultural ethos
  • Cultural patterns
  • Acculturation
  • enculturation
• Cultural theories
  • Diffusion
  • Evolution
  • Functionalist
  • Social interaction
• Dimensions of Culture
  • Language
  • Gender
  • Religion
  • kinship
• Material and non-material culture
  • Material tools of communication, housing and architecture, travel, food, art etc.
• Construction of Culture
• Agents of cultural transmission
• Factors of cultural change with reference to media
• Media and Culture

6. INTRODUCTION TO CREATIVE WRITING

• Formal aspects of short stories
  • Genre – science fiction, horror, romance etc.
  • Theme
  • Plot character
  • Point of view
  • Setting tone symbolism
• Formal aspects of Poetry
  • Theme
  • Diction
  • Tone
  • Imagery
  • Symbolism
  • Figures of speech
  • Meter, rhythm, and sound
  • Structure and form
• Formal aspects of Drama
  • Theme
  • Character
  • Plot
  • Form
  • Dialogue writing
• Screenplay writing
  • Converting short stories into screenplays

S.Y.B.M.M Semester IV

1. MASS MEDIA RESEARCH

• Introduction to Research Concepts
  • Scientific research and its basic principles, empiricism, verifiability, generalization
    • Quantitative vs. qualitative idea
  • Role of research in the media
    • Commercial vs. academic research
    • Administrative v. cultural research
    • Research related to media institutions, media message and media audiences
  • Research Approaches or designs
    • Experiment
    • Survey
    • Case study
    • Comparison
    • Longitudinal research
    • Observational study
    • Content analysis
  • Data collection techniques
    • Questionnaire
    • Interview
    • Schedule
    • Different types of observation techniques
  • Sampling techniques
  • Measurement and scaling
  • Basic statistical technique – deviation, correlation analysis
• Introduction to Mass Media Research
  • Research in media messages – content analysis and semiotic analysis
• Content Analysis
  • Definition and uses
  • Quantitative and qualitative approach
  • Steps in content analysis
  • Devising means of a quantification system
  • Limitations of content analysis
• Introduction to Semiology
• Research in media audience and the ‘effects’ debate
  • Magic bullet to limited effects
  • Users and gratification model
  • Cultivation analysis
  • Audience reception

2. UNDERSTANDING CINEMA

• A discussion of early narrative cinema
• A discussion of Soviet cinema
• Lecture with clips on Hollywood studio system
• Discussion and screening of early Indian cinema and the development of studio system in India
• A discussion of Italian neorealism
• A discussion of parallel cinema movement
• A discussion of Hate’s films
• A discussion of Japanese cinema
• A screening of Kurosawa’s films
• A discussion of classical narrative technique
• A discussion of East
• European comic-political cinema
• A discussion on the Star system and the Hindi formula film
• A discussion on independent film-making in Hollywood
• A discussion of Indian global cinema
• Screening of Mohsen makhmalbaf or Abbas Kiarostamis recent films along with the discussion of contemporary cinema
• A visit to a shoot in film city
• Lecture demonstration on technical aspects of the film

3. ORGANISATIONAL BEHAVIOUR

• The Organizational Environment Model
  • Organization environments
  • Organization as systems
  • Formal organization : design and structure
  • Division of labor and task independence
  • Specialization of work
  • Distribution of authority
• Organizational Culture
  • Sources of organizational culture
  • Types of organizational culture
  • Manifestation of organizational culture
  • Managing organization culture
  • Organizational sub-culture
• Organizational Socialization
  • Learning how to adapt to work
  • Early socialization influences
  • Preliminary work socialization
  • Organizational socialization
  • Work force diversity, gender, ethnic, and community issues
• Motivation

a) Motivation results model

b) Theories of motivation

• • Need theories
    • Two factor theory
    • Job design approach
    • Achievement power theory
  • Process theories
    • Reinforcement theory
    • Expectancy theory
    • Equity theory
    • Goal setting theory
• Application of motivation theories
  • Job enrichment
  • Self directed work group
  • Job rotation and cross training
  • Learner management structures
  • Total quality management
  • Positive reinforcement programme
  • Productivity gain sharing approaches
• Groups in Organization and Group Dynamics
  • Issues of conformity, social facilitation
  • Risky shift and polarization
  • Group cohesion and consequences
  • Cooperation and competition
  • Conditions fostering cooperation and competition
• Decision making
  • Characteristics of decision making process
  • Ideal vs. actual decision making
  • Advantages and disadvantages
  • Group thinking
  • Decision making in networked organization
• Concept of team work and its effectiveness
• Stress
  • Sources of stress; work and non work factors
  • Stress and coping
    • Objective environment
    • Psychological environment
    • Individual differences
    • Stress manifestations coping strategies

4. RADIO AND TELEVISION

Radio:

A)

• Radio Language
• Script writing for news
• Documentary, feature, drama, speech, skit, soap opera
• Special audience programmes
• Voice presentations
• Announcing
• Compeering
• Adlibbing
• Interviewing
• Narrating
• Conversation
• News reading

• Programme policies and services
• Critical analysis of radio programme
• Radio forums and clubs
• Audience research

B)

• Radio programme production techniques
• Sound studios and transmission facilities
• Reverberation and echo
• Various types of microphones
• Tape recorders and playback machines
• Recording
• Sound mixing
• Editing

Television:

• Scripting for various kinds of programmes on television
  • Documentaries and features
  • Entertainment programmes
  • Online programmes
  • Educational programmes
• Models of presentations
• Programme research
• Planning
• Budgeting and scheduling
• Indoor and outdoor shooting
• Video production
  • Introduction to video camera techniques
  • Audio techniques
  • Television studio operations
  • Lighting
  • Live programme production
  • Role and functions of studio personnel
  • Graphics
  • Special effects
  • Editing
• Programme evaluation
• Identifying and researching topics
• Writing programme proposals
• Marketing

5. ADVANCED COMPUTERS

• Desktop publishing
• Advanced desktop publishing
• Computer animation
• Web Page designing

6. PHOTOGRAPHY AND PRINT PRODUCTION

• Basic Principles of Photography
  • Properties of light, electromagnetic spectrum, reflection, transmission, refraction and polarization of light. Different type of light sources and their properties
  • Controlling light, pinhole camera, concave and convex lenses and mirrors, real and virtual image formation
  • Photosensitive material, Image formation, latent image development as fixing
• Camera
  • Mechanism of aperture, shutter, camera body, view finder, lenses, transport
  • Classification of camera and their relative comparison
  • Camera operation, exposure light tables
• Basic Photography
  • Various parts of the camera
  • Loading and shooting on black and white film
  • Effect of aperture
  • Effect of shutter speed
  • Using flash light
  • Use of camera accessories
  • Care and maintenance of camera equipment
• Colour Photography
  • Introduction to colour film
  • Chemistry of colour development and enlargement
  • Contact and projection printing
  • Colour and light, basic principles of colour sensitivity, colour temperature, colour reversal film, colour negative film
  • Light and lighting, outdoor, night and indoor lighting
  • Colour development
• Print Production
  • Major landmarks in history and development of print technology
  • Basic print process
  • Print machines and image carriers, letter press, offset, silk screen, digital print
  • DTP
  • Future trends in print technology
  • Exercise for handling typical jobs